As with most Republicans, Donald Trump has struggled to win with minority voters. However, 2024 may be different if the top-rated Spanish-speaking news network is any indication.
Enter Univision.
In 2020, the television network seemed to be strongly against Trump. And the feeling was pretty mutual for Trump. In fact, at one point, Trump even referred to the network as “a leftist propaganda machine and a mouthpiece for the Democrat Party,” according to The Washington Post.
However, there has recently been a major change.
Basically, it all boils down to management. You see, Univision is now under new management, with a merger with Mexican media company Grupo Televisa in 2022. What was created was TelevisaUnivision, as Variety reported.
And according to a Tuesday article in the Post, this is really good news for Trump.
“Three years later, Trump is treating Univision and its new corporate owners like long-lost friends. He hosted a trio of its executives at Mar-a-Lago last week during an hour-long Univision interview…”
#EntrevistaTrump | @TeleUniCompany, a través de @nmas, logró una entrevista exclusiva con el expresidente de Estados Unidos, Donald Trump, justo a un año del proceso electoral de 2024 en ese país. #EnPunto con @Enrique_Acevedo | #DecideInformado | pic.twitter.com/4iqxfajWxh
— NMás (@nmas) November 10, 2023
The Post also notes that this interview included a “gracious tone” and that Jared Kushner, Trump’s son-in-law, is friends with one of the executives.
One of the first topics of the interview was discussing how well Trump is polling among Latino voters, a demographic he’s not done particularly well with in the past.
In 2016, for instance, when pitted against Hillary Clinton in the general election, Trump only won 28 percent of the Hispanic vote, with Clinton amassing 66 percent.
Similarly, in 2020 against Biden, Trump took only 38 percent of the Latino vote in exiting polls. Biden had 59 percent, according to a Pew Research poll. Another poll showed even worse odds, with 65 percent for Biden and 32 percent for Trump.
But now, polling is much different.
As Televisa journalist Enrique Acevedo cited, a New York Times/Siena College poll shows Trump only trailing Biden in Hispanic support by single digits. Biden currently sits around 50 percent, while Trump has 42 percent.
As both Acevedo and Trump agreed, that’s a pretty big jump. And increasingly bad news for Joe Biden’s campaign.
And if that wasn’t bad enough for Biden, Univision aired the Trump interview at its most popular time slot, 10 p.m., and didn’t allow a single Biden commercial during the broadcast.
