As Americans continue to suffer under Bidenflation and jobs that don’t pay enough to raise a family with, people like Kellogg’s CEO Gary Pilnick see this as an opportunity. With an estimated net worth of $15.7 million, he thinks he’s still in touch with the average consumer. Speaking with CNBC about combating this inflation, he couldn’t help but push suggestions he knows will benefit his pockets and bottom line.
“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure. Some of the things that we’re doing is, first, messaging. We have to reach the consumer where they are. So, we’re advertising about cereal for dinner. If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable.”
Asked about how the American consumer might react to such a suggestion, Pilnick responded without hesitation. He claims that their research shows, “that over 25 percent of our consumption is outside the breakfast occasion. A lot of it’s at dinner, and that occasion continues to grow.”
People should not be eating cereal for dinner frequently. Lacking the proper nutrition for a healthy body and mind, it’s a recipe for disaster in both school and work. While cereal or breakfast as a whole for dinner can be a great treat for the kids on occasion, it’s like everything and needs to be done in moderation.
Pushing Americans to skip a nutritious dinner is not the American way, and it certainly isn’t in keeping with the early values of the Kellogg’s Company. Then again, neither are the artificial flavors, chemicals, and disease-causing chemicals they use extensively in their cereals that are specifically targeted to children.
